Client: Metropolis Creative
Media: Logo

Arlington Youth Counseling Center: Identity Design
The Arlington Youth Counseling Center (AYCC) is a licensed mental health agency committed to promoting and supporting the social-emotional well-being of Arlington's youth and families.

AYCC was looking for a clean, more elegant logo. The new logo needed to be friendly and reach out to the families of Arlington, especially to the children. We combined a simple, open typeface with a minimalistic roof line to represent shelter. The bolder "y" emphasizes "youth".