Client: Lightwork Photography
Media: Logo, Business Cards

Lightwork Photography: Identity Design
As part of an ongoing re-branding opportunity for Lightwork Photography, I created a new logo and business cards. The logo speaks to what Lightwork Photography is all about: it's edgy, full of light and shadow, and is slightly playful. Special care was taken to ensure the logo would translate well as a photo watermark, as well as for more standard applications.

The Lightwork Photography business cards (also shown) were designed in two color schemes: white text on dark gray, and dark gray text on light gray. I chose to keep the informational side of the business cards neutral and simple, as the other side of the cards will be used to showcase specific types of photography. The dark/light option will ensure that the informational side and the photographic side of the card will work well together.