Client: Professor Lee Moreau, Environmental Design, Northeastern University
Media: Print, 30 inches diameter (decal)

Hello Vornado: Campaign Collateral Design
Hello Vornado was a campaign designed by Northeastern University students for an Environmental Design class. It culminated in an event — held on November 19, 2011 — that drew attention to the gaping hole and stalled construction at the site that was Filene’s in Downtown Crossing, Boston. My contribution to the campaign was a set of custom Viewmasters that featured 3D images from the glory days of the site. I also designed and fabricated a round vinyl decal to present my contribution to the public. The campaign was well-received overall, and the event was covered by the Boston Globe.

View the two project sites, designed by students in the class:
www.hellovornado.com
www.contestedterrain.org