Substrate Marketing Campaign

Print, Publication, Web

As part of a marketing campaign to advertise Shawmut’s wide format capabilities, the Substrate Mailer (comprised of overlapping circles of Vivak clear acrylic, PhotoTex, Walk & Wall, and PVC) invites recipients to initially unscramble the message: “GET CARRIED AWAY WITH UNIQUE SUBSTRATES FROM SHAWMUT.” In doing so, the recipient interacts with each layer, touching the substrate as he or she rotates the circle. Recipients of the substrate mailer are directed to a landing page to download “GO BEYOND PAPER,” our substrate usage and reference guide. Measuring at 10 inches square, each mailer was hand-assembled, paired with a digitally printed mailing panel, and mailed in a clear envelope.