The Bone

Website and e-commerce

The Bone BBQ hired Pig Iron to translate the look and feel of their promotional materials to their website. Starting with a larger-than-life image of their signature pulled pork sandwich on the homepage, the site conveys the restaurant’s “honest, no frills barbecue” mantra with easy navigation and clean visuals. Links in the upper navigation and footer guide visitors to the locations landing page, catering, online ordering platform and The Bone’s online store.

The locations page features a custom embedded Google map and each individual location page features a custom mobile-friendly menu designed to match the printed version. The catering page features a menu with bulk pricing for a crowd. The food truck landing page enables visitors to follow the food truck’s whereabouts via the truck’s Twitter feed. The online store features The Bone’s barbecue and hot sauces, as well as custom apparel and gifts. Built with WordPress and Shopify.